Privacy Policy

Introduction

At BCKBONE, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (bckbone.com) or purchase products from us.

By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

Information You Provide to Us

When you interact with our website or make a purchase, we may collect:

Contact information:
Name, email address, phone number, shipping and billing address

Account information:
Username, password, preferences (if you create an account)

Order information:
Products purchased, payment details (processed securely by payment providers), order history

Communication information:
Messages, reviews, feedback, or inquiries submitted through forms, email, SMS, or customer support

Information Automatically Collected

When you visit our site, we automatically collect certain data:

Device information:
IP address, browser type, device type, operating system

Usage data:
Pages visited, time spent, clicks, referring URLs

Location information:
Approximate location derived from IP address

Tracking technologies:
Cookies, pixels, tags, and similar technologies

These technologies help us understand user behavior and improve your experience.

How We Use Your Information

We use your information for purposes including:

Processing and fulfilling orders
Providing shipping, tracking, and delivery updates
Communicating about your orders or account
Providing customer support
Improving our website, products, and services
Personalizing your shopping experience
Preventing fraud and ensuring security
Sending marketing communications (with your consent)
Complying with legal obligations

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance functionality, analyze traffic, and support advertising.

Types of Cookies We Use

Essential cookies:
Required for website functionality (checkout, cart, login)

Functional cookies:
Remember preferences and settings

Analytics cookies:
Help us understand how visitors use our website

Marketing cookies:
Used to deliver relevant ads and promotions

Our site may use third-party tools such as:

Shopify analytics
Google Analytics
Meta (Facebook) Pixel
Advertising platforms

You can manage cookies through your browser settings. Disabling cookies may affect site functionality.

How We Share Your Information

We may share your information with trusted third parties necessary to operate our business:

Service Providers

Including:

Payment processors
Shipping carriers
Technology providers
Customer support platforms
Marketing and analytics providers

These parties are authorized to use your information only as necessary to provide services to us.

Legal Requirements

We may disclose information if required to:

Comply with laws or legal processes
Respond to lawful requests by authorities
Protect our rights or property
Prevent fraud or security issues

Business Transfers

If BCKBONE is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.

No Sale of Personal Information

We do not sell or rent your personal information to third parties for their independent marketing purposes.

Data Security

We implement appropriate technical and organizational safeguards to protect your personal information.

However, no internet transmission or storage system can be guaranteed 100% secure.

Your Privacy Rights

Depending on your location, you may have rights regarding your personal information.

These may include:

Access to your personal data
Correction of inaccurate information
Deletion of personal information
Withdrawal of consent
Restriction or objection to processing
Data portability

California residents may have additional rights under the California Consumer Privacy Act (CCPA/CPRA).

To exercise your rights, contact:

📧 hello@bckbone.com

Children’s Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal information from children.

If we become aware that such information has been collected, we will take steps to delete it.

International Data Transfers

Your information may be processed and stored in countries outside your own, including the United States, where data protection laws may differ.

By using our services, you consent to such transfers.

SMS Marketing

If you opt in to receive SMS communications from BCKBONE, we may send:

Order updates
Shipping notifications
Promotional messages
Cart reminders
Requests for reviews

Message frequency varies. Message and data rates may apply.

You may opt out at any time by replying STOP.

Consent to receive SMS messages is not a condition of purchase.

Opt-in data and consent for text messaging will not be shared with third parties except for messaging service providers necessary to operate the SMS program.

Abandoned Cart Tracking

Our website uses cookies and similar technologies to track items placed in your shopping cart, including when checkout is abandoned. This information may be used to send cart reminder communications via email or SMS.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in practices, technologies, legal requirements, or business operations.

The updated policy becomes effective once posted on this page. We encourage you to review it regularly.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact: